Project 1:

Project Name: HCL Software
Duration: 2 years
Role: Senior SEO Executive

- Description of the project: HCLSoftware's marketing project involves creating and implementing strategies to promote and sell their software products in a way that attracts customers and generates sales. They use various techniques like advertising, social media campaigns, content creation, and market research to understand customer needs and preferences. The goal is to reach a wide audience, communicate the value of their software, and convince potential customers to choose their products over competitors. By effectively marketing their software, HCLSoftware aims to increase awareness, drive sales, and build a strong customer base.

-  Challenges Faced and Solutions Implemented: One key challenge in the HCLSoftware project is the lack of direct access to publish web blog content on client projects.
   This limitation creates a loophole that hinders the efficient dissemination of information and engagement with the target audience.
   The alternative method to eliminate this challenge and smoothen the work efficiency, I managed to create account on Web 2.0 sites to directly publish the approved content on those       sites and bring up the referral traffic to the main client site which eventually helped smoothen my work and targets

- Key achievements and outcomes: There have been key achievements in terms of getting keywords ranked in short duration of 3-4 months and even some targeted blogs to bring up      the direct traffic to the website, which in turn improved the chances of generating leads. My strategies around search terms and topics helped improve CTRs upto some level.
 

Project 2:

Project Name: SuriePolex
Duration: 1.5 years
Role: SEO Specialist

- Description of the project: SuriePolex's marketing project involves developing and implementing strategies to promote and sell their products related to the polishing and grinding         industry. They aim to reach their target customers and increase sales by using various marketing techniques. The goal of SuriePolex's marketing project is to create awareness about   their products, highlight their unique features and benefits, and convince customers to choose their solutions over competitors. By effectively marketing their products, SuriePolex aims   to expand their customer base and achieve growth in the polishing and grinding industry.

- Challenges Faced and Solutions Implemented:
  Challenge 1: Limited brand awareness
  Solution: To address this issue, I managed to create and implement a marketing campaign that included targeted advertising on relevant platforms, and some valuable blog contents      to publish and promote on social media platforms. Also I created a social media post calendar and with the help of writers created awareness over social media platforms.
  These  efforts helped increase brand visibility and reach a wider audience.

Challenge 2: Intense competition
Solution: While analyzing the products, I faced the challenge of intense competition by conducting a thorough analysis of their competitors' strategies and identifying their unique selling points. Based on this information, I positioned the products as superior alternatives, emphasizing features such as durability, efficiency. By highlighting these advantages, I was able to differentiate themselves from competitors and attract customers.

- Key achievements and outcomes: There are many key relevant search terms that have good search volumes and they have good visibility in
  search engine results pages (SERPs). This helped in increasing the organic traffic and attracting more visitors from search engines, leading to higher visibility and engagement.